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What I learnt… from Autocar, 11 March 2009 March 18, 2009

Posted by Richard Aucock in What I learned today.
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… Top VW product man Ulrich Hackenberg says customers are prepared to pay more for Bluemotion ‘green’ cars. That’s because they’re 5-10mpg more economical. Win-win for VW, then. It gets more cash for each car, which customers are happy to buy in decent numbers.

what-i-learnt-from-autocar-11-march-2009With such a business model, why would it thus apply the Bluemotion changes to all models, cutting such a profitable revenue stream?

VW’s rivals may snipe and say that ‘all our cars are green, not stand-out green specials’ – but they ‘aint getting the profits of VW. That’s why Bluemotion’s here to stay.

Hackenberg also says customers are understand that they must look at engine technology, not size, to gauge performance. Good news for the downsizing trend.

… Next year, MINI will start selling patterned soft-top Convertibles. Not easy to productionise down at Oxford, but extremely lucrative, I’d have thought.

… Renault reveals the Megane Renaultsport 250’s carryover platform has been re-engineered to take a short-shift 6-speed gearbox. Why go to the trouble? Unless there are future transmission developments we’re not aware of…

… The Golf R32 will lose its heavy V6 for a more eco four-pot turbo. Probably the TTS’s 268bhp unit. It’s for handling as well as emissions, says VW.

… the origins of the TTRS’s five-pot turbo are revealed. It’s actually a tuned-up version of an engine seen in the US-spec VW Jetta. Not, as Audi claims, half a Lamborghini V10. Ahem.